Master Sponsor companies are the true stockholders of the NJBA.

Many of us have heard our program Chairperson say, “If the builders stop building today, associates will stop working tomorrow.” For the Master Sponsor companies, this is a critical reason to continue participation year after year. Without the Builders Association, the building of homes would face a significant decrease, as would the need for the products and services that associate members provide. The NJBA’s overall strength comes from Master Sponsor participation in order to monetarily fund the legislative battles that threaten the industry on a daily basis. The true value of the program is evident in the level of participation that each member chooses to embrace. The Master Sponsor membership is not one of entitlement, but rather one of opportunity.

The following major categories are highlights and talking points of the vast potential offered each Master Sponsor Company in return for their invaluable support.

Industry Defense:
With 2/3’s of the NJBA membership being made up of associate members, the overall strength in volunteerism and sponsorships comes from their participation in order to monetarily fund the legislative battles that threaten the industry on a daily basis. For the Master Sponsor companies, this is a critical reason to continue participation year after year. Additionally, the ability to call upon our supporting staff & officers to shorten the curve toward the opportunity to bid for work is a priceless resource offered to our Master Sponsor members on an ongoing basis. Without the NJBA and its Master Sponsor program, groups who would deny the right of the American Dream of home-ownership could very well succeed.

Industry Education:
Continued education on legal trends and market issues is a priority within the Master Sponsor Program and is an immeasurable benefit to its participants in the form of exclusive member-only seminars, education breakfasts, web-seminars, industry leader meetings and the NJBA Member Mobilization efforts, to name just a few.

The Master Sponsor Program’s Web-seminar Program has become an exclusive, informative and convenient addition to the list of valuable benefits provided each member company as a part of their sponsorship. Topics range from tax strategies and bonding to marketing and legal trends.

In another effort to provide communicative education & networking opportunities, the Master Sponsor Program hosts special Roundtable Discussions, designed as an open forum for the Master Sponsor members to have an opportunity to ask questions, address concerns and strategize marketing & promotion tactics with the NJBA staff, EVP Tim Touhey and the current NJBA Officers.

NJBA continually seeks the support and assistance from builder members to strengthen the Master Sponsor program and utilize their participation to promote the Vendor Education Event Series, and Legislative Briefings, both outreach programs intended to encourage Builder Awareness and promotion of the Master Sponsor companies. At each function, key NJBA staff and officers hold an open dialogue on association membership, the state of the industry and the process of growing business relationships within the membership.

Exposure & Promotion:
Tangible Marketing & promotion opportunities include, but are not limited to the following lists of priceless benefits:

• Company endorsement by method of reference letters from the NJBA Officers
• Hi-Visibility profiling for GREEN category vendors & suppliers
• Technology and media platforms for efficient, impactful communication
• Active website links, events signage, exclusive event tickets, direct mailing opportunities and advertising in all major NJBA publications
• Escalated exposure ops at the annual Atlantic Builders Convention
• Exclusive access to NJBA Board of Director Meetings
• The unique ability to call upon our supporting staff & officers to shorten the curve toward connecting with your prospects and bidding for work with our members

Each year the Master Sponsor program takes a more active role toward the success of the annual Atlantic Builders Convention. With games, programs, seminars, booth credits and floor activity sponsorships the Master Sponsors hold an elite position of continued company exposure and lead generation.

With a continuous growth of the program benefits and investment offerings, membership has maintained its strength as a driving force behind industry defense and member mobilization. Now, more than ever, it is imperative to recognize the importance of supporting the Master Sponsor’s role within the New Jersey Builders Association.